Strong Marketing and PR Skills

“Carole was a pleasure to work with. She quickly understood Wrightwood Capital’s business model and was consistently excellent at synthesizing our ideas into succinct, cogent commentary. Her marketing and PR skills were strong and helped create awareness of Wrightwood Capital’s presence in commercial real estate finance.” Bruce R. Cohen, CEO, Wrightwood Capital

Excellent Writing

“The writing and editing excellence Carole offers Higgins Kreischer & Associates is enhanced by her practical understanding of business and process discipline that helps us produce a consistently excellent publication. Carole collaborates effectively to help shape and stretch our thinking, and she provides a valuable mirror to reflect how our clients will view our work.” Cathy Higgins, Principal, Higgins & Kreischer & Associates

Reaches Goals

“Carole Shifman was instrumental in writing and editing my company’s website. From start to finish she continuously improved the website’s organization and clarified my ideas. Carole always conveyed that she understood and cared about my business, which inspired confidence and helped reach my goals.” Jill Kristal, President, Transitional Learning Curves

Sophisticated Media Relations

“Carole has a sophisticated understanding of media relations and the Ranch’s guest acquisition objectives. She recommended great article ideas, translated them into compelling letters, targeted the right media outlets and advised us throughout the pitching process. A number of reporters are scheduled to visit Vista Verde as a result, which should generate positive articles and bring lots of new guests to the Ranch.” Stephanie Wilson, Director of Marketing, Vista Verde Ranch

Strategic Focus

"Carole brought a strategic focus to ongoing communications between Harley-Davidson Financial Services and the dealer networks in the United States and Canada. She did an outstanding job writing our monthly, bi-monthly and quarterly newsletters and was a master at making “tired” topics fresh and interesting. In addition, Carole constantly suggested creative approaches for communicating about HDFS products and services." Amy Cottongim, former marketing manager, Harley Davidson Financial Services