POSITIONING/IDENTITY: In-depth analysis of your organization’s competitive position and identity. Includes detailed recommendations for a compelling identity and stronger market stance.
- New companies, products and services
- Repositioning existing organizations
- Core message development and deployment
- Identity changes
- Branding
MARKETING COMMUNICATIONS: Translate your organization’s position into compelling communications.
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MEDIA RELATIONS: Extensive evaluation of potential media outlets and speaking opportunities. Identifies key targets. Provides detailed plan for successful placements, how to pursue them and leverage coverage for maximum impact.
INTERNAL COMMUNICATIONS: Comprehensive communications review. Strategies to more fully engage employees in achieving objectives.
- Publications
- Leadership-employee relations
- Policy announcements
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