Carole Shifman
Principal

Carole Shifman is a highly experienced, strategically focused PR and communications executive who has developed and implemented successful programs for organizations ranging in size from start-up to Fortune 500. Ms. Shifman’s expertise covers a wide variety of sectors, including financial and professional services, insurance, commercial real estate, insurance, hospitality/travel, executive search/coaching and more.

Ms. Shifman is a quick study with a proven ability to deliver outstanding work on deadline and within budget, while honoring her commitment to professionalism and client service.

A short list of Ms. Shifman’s current and former clients includes AvivaUSA, Winchester Carlisle Partners, Higgins Kreischer & Associates, Vista Verde Ranch, Mindful Movement, RBC Capital Markets, Harley-Davidson Financial Services, RBC Mortgage, Wrightwood Capital, KPMG, Spencer Stuart, Sears Roebuck and Co., Heller Financial, Symbion Technologies, Transitional Learning Curves and others.

Her capabilities include:

• Media Relations: comprehensive strategies; local, national and industry coverage; speaking engagements; article placements, news releases, bylined articles, intellectual capital, media/speaker training and more.
  
  
• Marketing Communications: newsletters, brochures, articles, website copy, business development materials, speeches and client communications.
  
  
• Branding: Positioning for new companies, products, services; brand “refreshers,” core message development and deployment; name changes and brand identity communications.
  
  
• Internal Communications: newsletters, brochures, policy announcements and more.

Recent accomplishments include:

• Establishing multi-faceted media relations and speaking campaign that helped a new commercial real estate financing provider build originations to more than $2.5 billion in just two years. Results included pitching, placing and writing more than 16 bylined articles, securing 45 interviews in targeted industry media, as well as placing executives as speakers at numerous national events.
  
  
• Creating intellectual capital program to consistently keep small consulting firm top-of-mind with a large base of prospects and clients.
  
  
• Developing and executing newsletter strategy to educate life insurance agents about changing legal and compliance requirements. Newsletter has received kudos from top company executives and agents.